When it comes to budget-friendly audio products, Boult and boAt are two of the most popular brands in India, offering a wide range of earphones, headphones, TWS, and speakers.
Both brands have built a solid reputation and hold a significant presence in the market.
But the key question remains: which brand is better, boAt or Boult? Here’s the Boult vs boAt comparison to help answer all your questions.
Boult
Boult Audio targets consumers who prioritize feature-rich products without breaking the bank. Their lineup, including earbuds, headphones, and speakers, performs admirably, offering a balanced sound profile with clear vocals, crisp trebles, and decent bass.
boAt
boAt also caters to budget-conscious consumers, though their products are slightly pricier than Boult’s. This additional cost is justified by an enhanced audio experience, delivering clearer vocals, crisper trebles, and significantly deeper bass. Overall, boAt is better.
Overview of Boult and boAt
Boult Audio is an Indian electronics company headquartered in Delhi, renowned for its innovative audio products. The brand is committed to continuous improvement and delivering value to its customers. By Q2 2022, Boult Audio captured a 7% market share in the True Wireless Stereo (TWS) category in India.
Over the years, Boult Audio has introduced a variety of affordable audio products across different price segments, which has contributed to its growing popularity among consumers. As a result, Boult Audio has established itself as a notable player in the Indian audio market.
boAt, a significant audio brand in India, is known for its rapid market growth. By Q4 2022, boAt led the earwear segment with a 23.9% market share. Founded in 2016 by Sameer Ashok Mehta and Aman Gupta, boAt offers an extensive range of products, including headphones, earphones, TWS, speakers, travel chargers, and premium cables.
boAt’s success can be attributed to its deep understanding of the Indian consumer market, with daily sales averaging between 8,000 and 10,000 units.
While both companies are based in India, their products are predominantly manufactured in China.
Recently, boAt co-founder Aman Gupta said that a majority of their manufacturing is now conducted in India, though specific percentages have not been disclosed.
In contrast, Boult Audio has not made any statements regarding a shift in manufacturing, implying that their entire product lineup is still produced in China.
Product Range and Variety
Boult offers a diverse range of products, including:
- True Wireless Earbuds (TWS)
- Neckbands
- Headphones
- Speakers
- Soundbars
- Smartwatches
- Dashcams
- Accessories (Straps, Chargers, Cables)
boAt provides an extensive selection of products, including:
- True Wireless Earbuds (TWS)
- Neckbands
- Headphones
- Speakers (including Party Speakers)
- Soundbars
- Smartwatches
- Smartring
- Trimmers
- Accessories (Chargers, Power Banks, Cables)
- Car Accessories
- Limited Edition Products
While both brands offer a similar range of products, boAt presents a broader variety within each category. For instance, boAt provides more options for soundbars than Boult, offering a greater selection to cater to different preferences.
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Boult vs boAt Earbuds
There was a time when boAt earbuds were notably superior to Boult earbuds.
However, Boult has stepped up its game by launching several impressive TWS earbuds at highly competitive prices. The quality gap between the two brands has now narrowed significantly.
It wouldn’t be wrong to say that Boult earbuds have almost reached the same level of performance as boAt’s.
That said, boAt earbuds still have a slight edge in terms of reliability and sound quality. boAt delivers rich bass, clear vocals, and crisp trebles, while Boult earbuds tend to have a slightly flatter bass response.
While sound quality is subjective, boAt’s earbuds continue to perform a little better overall. This doesn’t mean Boult earbuds are inferior—they also sound great, especially considering their price point.
Additionally, Boult offers a more visually appealing design and is packed with features. It’s just that boAt has a slight advantage.
boAt also stands out by offering a wider variety of earbuds, including special editions and models with advanced features like Spatial Audio and ANC.
Ultimately, you can choose either brand depending on your preferences. However, if we had to pick one, we would recommend boAt earbuds. If they don’t meet your specific needs, Boult is a great alternative.
Boult vs boAt Headphones
We would like to acknowledge that Boult is doing an excellent job by releasing quality headphones. However, when it comes to this particular category, boAt is on another level.
While Boult offers a more limited selection, boAt provides a diverse range of headphones, giving users more options to choose from.
That being said, Boult headphones are still impressive. They deliver solid bass, clear vocals, and crisp trebles. However, if you’re seeking a more immersive experience with deeper bass and enhanced clarity, boAt headphones are the better choice.
To be clear, we’re not saying that Boult headphones are inferior—they are certainly good—but boAt headphones outperform them in most aspects.
So, if you’re in the market for new headphones, we recommend putting boAt at the top of your list.
Boult vs boAt Speakers and Soundbars
As of writing this comparison, Boult offers only two Bluetooth speakers in its portfolio: the Verve and ARC.
While these speakers provide good performance for the price, boAt offers a wider range of Bluetooth speakers, from budget-friendly to mid-premium options, giving you more choices.
Additionally, boAt speakers deliver excellent sound quality with strong bass and superior clarity. The loudness is also sufficient to fill a room or even a hall, depending on how much you invest.
Overall, boAt speakers offer great value, and you won’t be disappointed with their sound quality.
When it comes to soundbars, we’ve observed that Boult soundbars are priced higher than those from boAt, which is unusual since Boult products are typically more affordable than boAt’s.
Additionally, Boult offers only a limited selection of soundbars, while boAt provides multiple options tailored to various needs and budgets.
In terms of sound quality, boAt soundbars are the preferred choice for bass enthusiasts. Their heavy, deep bass creates vibrations at high volumes, making them ideal for large rooms and even small halls.
Moreover, boAt soundbars deliver greater value compared to Boult.
Therefore, just as with Bluetooth speakers, we recommend opting for boAt soundbars.
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Brand Reputation and Trustworthiness
Brand reputation plays a crucial role for many users when choosing products. What we have experienced is that boAt has a stronger market reputation compared to Boult.
This is not to say that Boult has a poor reputation. On the contrary, Boult has established a solid presence in the market. However, when compared to boAt, Boult’s appeal is less prominent.
For example, we frequently found that friends and acquaintances could easily recognize our boAt earbuds and headphones, often commenting positively on the brand. In contrast, similar recognition and positive feedback for Boult products were rare.
This indicates that consumers generally have greater trust in boAt products compared to Boult.
While boAt products are not without their flaws, the brand’s strong market image and budget-friendly pricing have contributed to a higher level of consumer trust.
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Customer Reviews and Satisfaction
Our thorough analysis of customer reviews reveals that most users are satisfied with both Boult and boAt. The primary factor contributing to this satisfaction is the affordable pricing of their products, which aligns with users’ expectations and generally meets them, resulting in positive feedback.
However, not all users are entirely pleased. Approximately 20% of customers have reported issues with products from either brand, leading to dissatisfaction. These users found that boAt’s after-sales service was notably better when addressing their concerns.
Additionally, boAt products tend to be more reliable, contributing to a higher overall satisfaction rate among users.
Product ratings vary, but on average, Boult products have received a rating of 3.9 stars, while boAt products average 4 stars.
Although the difference in ratings is not substantial, it indicates that a higher percentage of customers are generally more satisfied with boAt products.
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After-Sales Service and Warranty
Both Boult and boAt offer a one-year warranty on their products, which covers manufacturing defects and other issues but excludes intentional damage.
In terms of after-sales service, our experience with products from both brands has been largely trouble-free. However, this does not guarantee that every customer will have the same experience, as users occasionally encounter issues and seek reliable after-sales support.
No brand is flawless. While some users might have positive experiences with one brand, others may face challenges.
We have noted that while many users report satisfaction with Boult’s after-sales service, a significant number of users have experienced problems.
boAt, on the other hand, has demonstrated a notably better after-sales service experience. Although boAt’s service is not instantaneous—repairs or replacements can take time—it tends to be more effective compared to Boult.
While we acknowledge that some individuals have had negative experiences, even with boAt, the majority find their after-sales support to be satisfactory.
So overall, boAt provides a superior after-sales service compared to Boult.
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Conclusion and Pros & Cons
While boAt excels in the headphones, speakers, and soundbar categories, Boult presents strong competition in the earbuds segment. Both companies have their strengths, but when evaluating all aspects, boAt holds a slight edge over Boult.
This is primarily due to the fact that, although Boult is a smaller company, it has still managed to impress us; however, it does lag slightly in terms of after-sales service.
That said, based on our experience, we can confidently state that both brands are commendable. Boult is a solid choice, but boAt generally offers a more satisfying overall experience.
We recognize that our preference for boAt might appear biased, but we want to clarify that this is not intended as a critique of Boult.
Boult
- Affordable pricing
- Decent sound quality
- Variety of designs
- IPX5 water resistance on many models
- Long battery life
- Good bass performance
- Build quality can feel less premium
- Noise cancellation may not be strong
- Inconsistent customer support
boAt
- Stylish and trendy designs
- Excellent sound quality on a budget
- Good bass response
- Reliable build quality
- Wide range of products
- Better customer service
- Slightly higher pricing compared to Boult
- Average noise cancellation
- Limited features in budget models
FAQ
1. Which brand offers better value for money?
Boult often offers slightly more affordable options with a good balance of features, making it a good choice for budget-conscious buyers. boAt, while slightly more expensive, often includes additional features like better water resistance, faster charging, or enhanced sound profiles, making it worth the extra cost.
2. Which brand has better customer support and warranty service?
boAt typically has a more established customer support network, with quicker response times and a more streamlined warranty process. Boult also offers good customer service, but users have reported occasional delays. Both brands offer standard warranties, usually around 1 year, but the ease of service is slightly better with boAt.
3. Are Boult and boAt headphones suitable for sports and outdoor activities?
Yes, both Boult and boAt offer headphones that are designed for sports and outdoor activities. Many models from both brands come with IPX ratings for water and sweat resistance. boAt is often praised for its secure fit and rugged design, making it slightly more favorable for high-intensity activities.
4. Is Boult better than boAt?
The quality of sound can vary significantly from product to product. While some earphones, TWS, or headphones from Boult deliver great sound quality, others may fall short. Overall, boAt tends to provide a consistently superior audio experience across its range of products.
Therefore, while Boult may come close in certain instances, boAt generally offers a more reliable and higher-quality audio experience.
5. Is boAt better than Boult?
After extensive testing of products from both brands, it is evident that boAt consistently outperforms in terms of reliability and longevity. While Boult is a reputable company and excels in certain areas, overall, boAt provides a more dependable and higher-quality experience.
That concludes our comprehensive Boult vs boAt comparison. If you have any remaining questions or concerns, please feel free to ask us in the comments section.
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Do you agree or disagree with our analysis? We’d love to hear your thoughts.
