Boult vs boAt: Which is Better at Delivering the Best Audio?

When it comes to budget-friendly audio products, Boult and boAt are two brands that stand out, offering a range of earphones, headphones, TWS, and speakers. Both have earned a solid reputation and command a strong presence in the market.

To help you decide which brand provides a superior audio experience, we thoroughly tested various products from both Boult and boAt. Our hands-on experience with these devices has given us valuable insights into their performance.

So, which brand is better: Boat or Boult? Let’s explore this in our comprehensive Boult vs boAt comparison.

Overview of Boult and boAt

Boult Audio is an Indian electronics company headquartered in Delhi, renowned for its innovative audio products. The brand is committed to continuous improvement and delivering value to its customers. By Q2 2022, Boult Audio captured a 7% market share in the True Wireless Stereo (TWS) category in India.

Over the years, Boult Audio has introduced a variety of affordable audio products across different price segments, which has contributed to its growing popularity among consumers. As a result, Boult Audio has established itself as a notable player in the Indian audio market.

boAt, a significant audio brand in India, is known for its rapid market growth. By Q4 2022, boAt led the earwear segment with a 23.9% market share. Founded in 2016 by Sameer Ashok Mehta and Aman Gupta, boAt offers an extensive range of products, including headphones, earphones, TWS, speakers, travel chargers, and premium cables.

boAt’s success can be attributed to its deep understanding of the Indian consumer market, with daily sales averaging between 8,000 and 10,000 units.

While both companies are based in India, their products are predominantly manufactured in China.

Recently, boAt co-founder Aman Gupta said that a majority of their manufacturing is now conducted in India, though specific percentages have not been disclosed.

In contrast, Boult Audio has not made any statements regarding a shift in manufacturing, implying that their entire product lineup is still produced in China.

Product Range and Variety

Boult offers a diverse range of products, including:

• True Wireless Earbuds (TWS)
• Neckbands
• Headphones
• Speakers
• Soundbars
• Smartwatches
• Dashcams
• Accessories (Straps, Chargers, Cables)

boAt provides an extensive selection of products, including:

• True Wireless Earbuds (TWS)
• Neckbands
• Headphones
• Speakers (including Party Speakers)
• Soundbars
• Smartwatches
• Smartring
• Trimmers
• Accessories (Chargers, Power Banks, Cables)
• Car Accessories
• Limited Edition Products

While both brands offer a similar range of products, boAt presents a broader variety within each category. For instance, boAt provides more options for soundbars than Boult, offering a greater selection to cater to different preferences.

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Brand Reputation and Trustworthiness

Brand reputation plays a crucial role for many users when choosing products. What we have experienced is that boAt has a stronger market reputation compared to Boult.

This is not to say that Boult has a poor reputation. On the contrary, Boult has established a solid presence in the market. However, when compared to boAt, Boult’s appeal is less prominent.

For example, we frequently found that friends and acquaintances could easily recognize our boAt earbuds and headphones, often commenting positively on the brand. In contrast, similar recognition and positive feedback for Boult products were rare.

This indicates that consumers generally have greater trust in boAt products compared to Boult.

While boAt products are not without their flaws, the brand’s strong market image and budget-friendly pricing have contributed to a higher level of consumer trust.

Build Quality and Reliability

Boult products generally offer good build quality, primarily using plastic materials in their construction. boAt also utilizes plastic for their TWS earbuds, speakers, and soundbars, but their products often feel more robust and durable.

We have observed that Boult products, such as some earbuds, occasionally exhibit minor manufacturing defects. While these defects are not always immediately noticeable, they can be detected upon closer inspection.

boAt products can also have similar issues, but they occur less frequently than with Boult products.

Based on our experience with both Boult and boAt earbuds and earphones over the years, we have found that boAt products tend to be more reliable in the long run.

This is not to say that boAt products are entirely free of defects—some issues do arise—but the likelihood of encountering such problems is lower compared to Boult products.

We are not disparaging Boult, as they do provide quality products. However, when comparing the two, boAt generally offers better build quality and reliability.

Design and Comfort

Both Boult and boAt offer modern and stylish designs across their product ranges, including TWS earbuds, headphones, and speakers. Recently, both brands have introduced unique design elements to their TWS products to capture consumer interest.

boAt has launched limited-edition TWS earbuds with customizable themes, while Boult has introduced special editions like the Boult X Mustang Torq, featuring a distinctive Mustang car design. These innovations aim to appeal to a broader audience by catering to those who appreciate unique and personalized products.

Aside from these special editions, both brands maintain a contemporary design ethos across their other products, although these designs are relatively standard.

In terms of comfort, both Boult and boAt offer earbuds and headphones that are generally comfortable for extended use. While earlier models from both brands had some comfort issues, their latest releases are well-designed and provide a more comfortable experience for prolonged wear.

Overall, Boult and boAt perform similarly regarding design and comfort, delivering modern aesthetics and user-friendly comfort in their products.

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Sound Quality

Sound quality is where the differences between the brands become more apparent. Based on our observations, Boult earbuds deliver a balanced sound profile with clean vocals, decent treble clarity, and moderate bass.

In contrast, boAt earbuds offer slightly crisper treble, similarly clear vocals, and notably better bass. The enhanced bass quality of boAt earbuds has received positive feedback, particularly because many users in India prefer a bass-heavy sound.

However, boAt is not solely focused on bass. The brand is also working to improve treble and vocal clarity to enhance the overall audio experience.

This trend continues with headphones, where boAt generally provides superior sound quality with enhanced bass compared to Boult.

For soundbars and speakers, both brands deliver similar sound quality, characterized by crisp treble, clear vocals, and punchy bass. While the loudness and overall audio richness may vary by model, both Boult and boAt offer a solid audio experience.

Upon careful comparison, we found that boAt’s speakers and soundbars perform slightly better. This does not imply that Boult’s offerings are inferior; rather, boAt’s products have a slight edge in this area.

Overall, if we had to choose, we would say that the audio experience across all product categories is slightly better with boAt compared to Boult.

Price Range and Value for Money

The popularity of both Boult and boAt can largely be attributed to their effective pricing strategies. Both brands target the budget segment and generally meet consumer expectations in this category.

While the pricing of their products is often comparable, Boult products frequently sell for approximately 10% less than boAt’s. This price difference does not apply to every product but is common across many items.

boAt also maintains strong affordability, though some of its products are slightly more expensive than their Boult counterparts. Although boAt’s products are still relatively affordable compared to other brands, they tend to be a bit pricier than Boult’s offerings.

Despite the pricing variations, both brands provide value-for-money products. Boult’s slightly lower price point still delivers a good experience, making their products a good value. Conversely, while some boAt products may be a bit more expensive, they often offer a superior overall experience, also ensuring good value for money.

In summary, while Boult products are generally less expensive, both Boult and boAt offer competitive pricing and provide value-for-money products in their respective price ranges.

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Customer Reviews and Satisfaction

Our thorough analysis of customer reviews reveals that most users are satisfied with both Boult and boAt. The primary factor contributing to this satisfaction is the affordable pricing of their products, which aligns with users’ expectations and generally meets them, resulting in positive feedback.

However, not all users are entirely pleased. Approximately 20% of customers have reported issues with products from either brand, leading to dissatisfaction. These users found that boAt’s after-sales service was notably better when addressing their concerns.

Additionally, boAt products tend to be more reliable, contributing to a higher overall satisfaction rate among users.

Product ratings vary, but on average, Boult products have received a rating of 3.9 stars, while boAt products average 4 stars.

Although the difference in ratings is not substantial, it indicates that a higher percentage of customers are generally more satisfied with boAt products.

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After-Sales Service and Warranty

Both Boult and boAt offer a one-year warranty on their products, which covers manufacturing defects and other issues but excludes intentional damage.

In terms of after-sales service, our experience with products from both brands has been largely trouble-free. However, this does not guarantee that every customer will have the same experience, as users occasionally encounter issues and seek reliable after-sales support.

No brand is flawless. While some users might have positive experiences with one brand, others may face challenges.

We have noted that while many users report satisfaction with Boult’s after-sales service, a significant number of users have experienced problems.

boAt, on the other hand, has demonstrated a notably better after-sales service experience. Although boAt’s service is not instantaneous—repairs or replacements can take time—it tends to be more effective compared to Boult.

While we acknowledge that some individuals have had negative experiences, even with boAt, the majority find their after-sales support to be satisfactory.

So overall, boAt provides a superior after-sales service compared to Boult.

Pros and Cons

Conclusion: Which Brand is Right for You?

While boAt excels in the TWS earbud category, Boult offers strong competition, particularly in the speakers and soundbars segment. Both companies have their merits, but when considering all aspects, boAt has a slight edge over Boult.

The reason for this is that Boult, being a smaller company compared to boAt, has still managed to impress us, however, it does lag slightly in after-sales service.

Still, based on our experience, we can say that both brands are commendable. If you’re on a tight budget, Boult is a solid choice. However, if you can afford to spend a little more, boAt generally offers a better overall experience.

We acknowledge that our preference for boAt might seem like favoritism, but we want to clarify that this is not a critique of Boult.

Boult is also a reputable brand delivering quality products. It’s simply a matter of comparing both brands and in this comparison, boAt emerges on top by a noticeable margin.

FAQs

That concludes our comprehensive Boult vs boAt comparison. If you have any remaining questions or concerns, please feel free to ask us in the comments section.

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Do you agree or disagree with our analysis? We’d love to hear your thoughts.